BSB51207 Diploma of Marketing
Qualification: Diploma (AQF)
Training Package:
BSB07 Business Services
TAFE NSW Course No: 17856
This course is for people who want to develop the knowledge and skills to work in marketing management, with managerial responsibility to ensure marketing functions are conducted effectively. You will develop a range of specialist marketing skills as well as other business and management skills that will allow you to function effectively as a manager in a marketing industry setting.
Career Opportunities: Working in marketing in management roles such as marketing manager, direct marketing manager, marketing manager specialising in international marketing, public relations manager, among others.
Articulation: When you finish this course you can apply to do BSB60507 Advanced Diploma of Marketing or other specialist Advanced Diploma qualifications in the Business Services Training Package (BSB07), such as advertising or management. In addition, depending on units/electives completed in this course, you may be eligible for advanced standing in other courses and other Training Package qualifications. You may also be able to articulate to degree courses in marketing or a related area.
Entry Requirements: Preferred pathways into this qualification include:
- after achieving BSB41307 Certificate IV in Marketing or other relevant qualification/s
- providing evidence of competency in the majority of units required for the BSB41307 Certificate IV in Marketing or other relevant qualification/s
- with vocational marketing experience but new to the role of marketing team leader/supervision or management and without formal marketing qualifications
- with vocational marketing experience in marketing team leader/supervision or management, seeking to consolidate skills and knowledge in managing the marketing function within an organisation but without formal marketing qualifications.
| Competency Units | |
| Group 1: MARKETING UNITS - CORE. At least 5 module/units must be completed | |
| BSBMKG501B | Identify and evaluate marketing opportunities |
| BSBMKG502B | Establish and adjust the marketing mix |
| BSBMKG506B | Plan market research |
| BSBMKG507A | Interpret market trends and developments |
| BSBMKG514A | Implement and monitor marketing activities |
| BSBMKG515A | Conduct a marketing audit |
| Group 2: ELECTIVE UNITS. All subgroups must be completed | |
| Subgroup :1 ELECTIVES SPECIFIED BY BSB07 TP. At least 2 and no more than 3 module/units must be completed. | |
| BSBADV507B | Develop a media plan |
| BSBADV511A | Evaluate and recommend advertising media options |
| BSBFIA501A | Report on finances related to international business |
| BSBFIM501A | Manage budgets and financial plans |
| BSBMKG409A | Design direct response offers |
| BSBMKG508A | Plan direct marketing activities |
| BSBMKG509A | Implement and monitor direct marketing activities |
| BSBMKG510A | Plan electronic marketing communications |
| BSBMKG511A | Analyse data from international markets |
| BSBMKG512A | Forecast international market and business needs |
| BSBMKG513A | Promote products and services to international markets |
| BSBMKG516A | Profile international markets |
| BSBMKG517A | Analyse consumer behaviour for specific international markets |
| BSBPUB501A | Manage the public relations publication process |
| BSBPUB502A | Develop and manage complex public relations campaigns |
| BSBPUB503A | Manage fundraising and sponsorship activities |
| BSBPUB504A | Develop and implement crisis management plans |
| BSBREL501A | Build international client relationships |
| BSBREL502A | Build international business networks |
| BSBSLS501A | Develop a sales plan |
| BSBSLS502A | Lead and manage a sales team |
| BSBWRT501A | Write persuasive copy |
| Subgroup 2: OTHER ELECTIVES AT AQF 4, 5 OR 6. No more than 1 module/unit may be completed. | |
| BSBMKG408A | Conduct market research |
| BSBMKG511A | Analyse data from international markets |
| BSBMKG516A | Profile international markets |
| BSBMKG605B | Evaluate international marketing opportunities |
| Group 75: ENRICHMENT. You may choose modules/units from this group but they do not count towardscourse completion. | |
| 9746X | Structured workplacement I |
| 9746Z | Structured workplacement II |
| 9937B | Structured workplacement I |
| 9937C | Structured workplacement II |
| Group 998: TUTORIAL | |
| 9765G | Business technical tutorial support |
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Semester 1 2009: North Coast Institute application form by 31 October 2008. Late applications may be accepted.
Campuses:
Coffs Harbour - Distance Learning from Port Macquarie Campus. Contact Lex Wilkie at Port Macquarie Campus on (02) 6581 6200 for more information.
Port Macquarie - Part-time evening for 2 years
Year 1: Mondays and Wednesdays, 6.00 pm - 9.00 pm for 36 weeks; and
Year 2: Thursdays, 6.00 pm - 9.00 pm for 36 weeks
or
Distance study
For more information contact Lex Wilkie on (02) 6581 6200.
Taree - Full-time, afternoon/evening, Mondays to Thursdays.
This course leads to a dual qualification when combined with a Diploma of Management.
Students needs to have their HSC to apply. For more information please call (02)
6591 3600 or 131 601.
Information sheet, Taree Campus, Semester 1 2009 (PDF 174KB)
