BSB60601 Advanced Diploma of Business Marketing

Qualification: Advanced Diploma (AQF)
Training Package: BSB01 Business Services
TAFE Course No: 9781
Nominal Hours: 820

This course is for people who work or want to work in marketing in a large organisation. Specifically you will learn to develop marketing strategies, develop a marketing plan, manage the marketing process, develop and manage direct marketing campaigns, manage marketing research, evaluate international marketing opportunities and manage international marketing programs. Depending on electives selected you may undertake marketing in specific contexts, internet marketing, marketing forecasting, managing budgets and financial plans. You will learn through practical industry case studies, project-based learning, operating both individually and in teams.

Career Opportunities: With appropriate work experience, sales representative, sales manager, product manager, marketing manager or international marketing manager.

Articulation: When you finish this course you may be eligible to do a variety of Advanced Diploma of Business courses. Some universities will grant credits towards a degree.

Entry Requirements: NSW Higher School Certificate (or equivalent statement from another educational authority).

Student Selection: Your application will be assessed using the following selection criteria:
Evidence of ability to complete the course, based on:
C1 Your previous education and training (Part C in application form - up to 20 points);
C2 Your paid or unpaid work experience (up to 20 points);
C3 Your life and community experience (up to 20 points).

Demonstrated relevance of the course:
D1 Relevance of course to your career plans and goals (Part D in application form - up to 15 points);
D2 Knowledge of the career area (up to 15 points).

Other factors relating to any previous disadvantages that may be taken into account in the selection process (Part E in application form - up to 10 points).

Selection Method: Your selection into this course will be based on the information provided on the TAFE NSW Course Application Form.

Competency Units/Modules: Contact the Campus for details.

Applying and enrolling:

Semester 1, 2008: Places may still be available in some units. Contact the campus for details.

Campuses:

Port Macquarie - Flexible/distance learning. Contact Lex Wilkie on (02) 6581 6268